The Standard · Men's Line
Men's Line
A men's grooming line built without compromise — beard, body, and scent, handcrafted in small batches for the man who holds himself to a higher mark. No gimmicks. No fillers. Only the standard.
Handcrafted in small batches with real, intentional ingredients
Formulated for thicker hair, denser skin, and heavier beards
Quiet luxury — no loud logos, no fillers, no gimmicks
Handcrafted With Care
The Men's Collection
The Standard · Men's Line
The Standard Men's Collection Handcrafted Bar Soap
Upgrade the everyday with the Plush Men's Collection Handcrafted Bar Soap. Each bar is made for a straightforward, elevated cleansing routine and is available in five signature scent options: 1 Million, Dark Crystal, Clean Linen, Cedarwood & Black Pepper, and Oud & Bergamot.
The Standard · Men's Line
The Standard Men's Collection Body Scrub
Add exfoliation to your routine with the Plush Men's Collection Body Scrub. Designed as an occasional body-care step, it helps skin feel smoother and refreshed before moisturizing. Choose from five signature scents and multiple sizes.
The Standard · Men's Line
The Standard Men's Collection Lotion
Simple, everyday moisture for men. Plush Men's Collection Lotion is made for hands and body and is available in multiple sizes and five signature scent options: 1 Million, Black Reserve, Clean Linen, Cedarwood & Black Pepper, and Oud & Bergamot.
Begin yourMen's Ritual.
Discover the full Plush collection, handcrafted with Ayurvedic care in Jacksonville, Florida.
Shop Plush Hair & Skin